In many occasions I have expressed my incompatibility with this industry. It is a love hate relationship. I somehow live in a fantasy world and try to do things my own way. Making life slighlty more complicated.
My biggest reaction to the industry is the expiry date of collections. I have friends in other design disciplines who don't suffer from this terrible constraint.
I am constantly asked by press and buyers 'what season is this?' and 'what season is that...?' I find it very hard to answer.
Am I meant to bury work, which is my heart and soul, and sometimes has taken years to develop, within 12 weeks?
This idea is ludicrous and has dominated the high volume high speed consumption train we have been on for the past years.
To the detriment of good design; which is the essence of our craft in the first place...
This is why it has been my choice to share my work abstaining dates or seasons.
As one reaches certain maturity in business one can decide what direction to take, rather than committing to what others require.
Fortunately the industry has slowed down and it means designers can breathe again, once the financial burdens have been taken care of.
Nasrin from Morgan the Agency
Make up Aoife Redmond
Photography Eduardo Macias
Clothes by yours truly